Archetype

Building a premium mobile shopping experience

Archetype is a mobile app concept for purchasing clothing and accessories from favorite brands, targeting users interested in luxury and streetwear fashion. The project comprises 17 screens designed to practice Figma and interactive prototyping skills while creating a cohesive, premium shopping experience.

From concept to prototype

Creating an intuitive shopping journey

The design process focused on creating a visually appealing mobile shopping experience that feels premium yet accessible. Each screen was crafted with attention to intuitive navigation, consistent visual hierarchy, and clear interaction cues.

Key Design Elements

• 17 Screen Journey: Complete flow from home to checkout
• Product Discovery: Browse by category, brand, and style
• Detailed Product Views: High-quality imagery with sizing and descriptions
• Seamless Cart Experience: Easy item management and checkout
• Interactive Prototyping: Linked screens simulating real user flows

A polished prototype demonstrating end-to-end design

This personal project successfully achieved its goal of skill development and portfolio demonstration.

• Developed a polished prototype demonstrating the full purchase journey from discovery to checkout
• Gained hands-on experience in Figma, UI layout, and interactive prototyping
• Created a cohesive design system with consistent visual hierarchy throughout all 17 screens
• Showcased ability to design engaging mobile experiences with attention to detail and usability

Growing my prototyping and design skills

This project enhanced my proficiency in Figma and deepened my understanding of mobile app design principles. It reinforced the importance of user-centric design, visual consistency, and interactive prototyping in creating engaging digital experiences.

Working independently on a complete e-commerce flow taught me how to balance aesthetics with functionality while maintaining a cohesive brand experience throughout the entire user journey.